With the success of Gadar 2, Jawan and Pathaan, Bollywood is back to capitalizing on what it does best, mass cinema. The unprecedented box office numbers of Gadar 2 further highlighted how nostalgia can bring in the crowds. The genre of action and drama seems to be the best bet for investors. In the coming year, we have movies like Kantara 2, Pushpa 2, Singham Again coming. Besides, biggies like Kalki 2898 AD, Devara and Salaar will be in two parts. While some people are complaining that Bollywood seems to have stopped making romances or rom-coms, trade could not be happier. The pandemic had been really hard on the Indian economy, and the industry suffered like many others. The year 2023 has been one of true resurrection for Bollywood. Coming to sequels, this is what trade experts feel about this…
Sequels a cost effective proposition for big movies
Of late, we are hearing how producers are shelling out big bucks for Bollywood action movies. Aditya Chopra has reportedly splurged over Rs 35 crores for the jailbreak sequence of Tiger 3. The climax of Singham Again has a separate budget of Rs 25 crores, as per reports. Producer and film business expert, Girish Johar tells us, “I think this has two aspects. All these upcoming movies of 2024 are big spectacle films. There is a lot of investment from all financers and producers. When they already have a big set up, and dates from top stars, it makes a lot of sense to do sequels or films in two parts. They already have a milieu established and it’s cost-effective. We see a movie for 3 hours but producers have realized that they can make a movie that is 4 to 4.5 hours. It can be done smartly without much expense.”
Producers ensuring return on investment
Johar further says that if the first movie gets a good box office response then value of the sequel automatically goes up. And if by chance, the first film tanks, then producers have already recovered a bit of their money with TV, music, digital rights. “It is a complete win-win situation as they are safeguarded in every way,” signs off Johar. Trade expert Amul Mohan also told us, “The brand popularity factor comes into play. When movies like Pushpa, Baahubali were announced, it was clear that they would come in two parts. The success of Kantara has prompted Kantara 2. Mass cinema has always been the strength of Bollywood. It is good to see how people are prioritizing it.”
5 reasons why sequels are the in-thing
Success of a franchise is the topmost reason. Makers have realized how fans love certain old films and their nostalgia value. When they have managed to get stars for a film, it makes sense to mount a bigger film at a lesser cost. Stars are also more likely to agree to a sequel if first movie is successful. Lastly, it does not need extra marketing or promotion to make news. Sequels are in the news from day one due to loyal fans.
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