Amid Kim Sae Ron controversy, Kim Soo Hyun regains global popularity as hit drama My Love from the Star debuts in Brazil

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Despite the high-profile scandal in South Korea involving allegations related to late Kim Sae Ron, Kim Soo Hyun gains global popularity as his hit drama premieres in Brazil on SBT.

Korean star Kim Soo Hyun

Popular Korean star Kim Soo Hyun is quietly rebuilding his reputation worldwide, despite being surrounded by high-profile controversy at home involving allegations of dating late actress Kim Sae Ron when she was a minor.

Kim Soo Hyun’s hit drama

Kim Soo Hyun’s popular hit drama My Love from the Star made its debut in South America nearly 11 years after its original broadcast. On June 2, the drama premiered on SBT.

SBT TV network

SBT is the largest private TV network. The drama premiered as part of the Asian Production Line programming block, which focuses on popular Asian content. Also, the series is re-broadcast in Taiwan.

Drama gains global OTT

Despite being surrounded by high-profile controversy for months, Kim Soo Hyun attempts to repair his image worldwide. The drama gains global OTT popularity after 11 years.

My Love from the Star

Originally, My Love from the Star aired in 2013, featuring Kim Soo Hyun, Jun Ji Hyun, Park Hae Jin, Yoo In Na, and Ahn Jae Hyun. The drama revolves around the story of an alien who has lived on Earth for 400 years and falls in love with top actress Cheon Song Yi.

Kim Soo Hyun gains public support

Amid the dating scandal, Kim Soo Hyun gains public support as fans pop up with support trucks with the actor’s posters and banners internationally, signaling people’s interest in Kim Soo Hyun despite the big controversy.

SBT praised the drama

SBT praised the drama’s global appeal and commercial success, highlighting its perfect blend of romance, drama, sci-fi, and humor, which makes it an ideal gateway to Korean entertainment for a wider audience in Brazil.

Soo Hyun’s drama global appeal

As per KBIZOOM, the network said, “The show’s airing reflects how K-dramas have transitioned from niche content to a core part of global mainstream entertainment.”