Amid Kim Sae Ron controversy, Kim Soo Hyun faces over 10 billion KRW damages lawsuit from a global brand

gradiente3 weeks ago

0 0 2 minutes read

Amid legal battle with Kim Sae Ron’s family, Kim Soo Hyun is facing legal battles with multiple ad companies. Reportedly, another brand has sought 10.6 billion KRW in damages over a canceled endorsement deal. Read on to know more.

Kim Soo Hyun

Kim Soo Hyun’s problems amid the controversy seem to have no end. The actor is in hot water since he has been accused of dating Kim Sae Ron when she was a minor. Though the actor revealed his side of the story, it fell flat with people.

Kim Soo Hyun’s legal battle

Kim Soo Hyun has been in a legal battle with Kim Sae Ron’s family for allegedly spreading false information about the actor in the Kim Sae Ron case. Not just this, the actor has been facing numerous lawsuits by multiple ad companies for breach of contract.

Kim Soo Hyun lawsuit

Reportedly, the actor is back with another legal battle with a company for damages over a canceled enforcement deal. As per reports, he will face a lawsuit from Taiwan’s 7-Eleven that is preparing to file a report demanding damages amid his ongoing controversy.

Kim Soo Hyun controversy

As reported by multiple media outlets, the global brand 7-Eleven has invested in an expensive endorsement deal starring Kim Soo Hyun with the motive of engaging consumers using the actor’s popularity.

Kim Soo Hyun endorsement project

Reportedly, the endorsement project featured an exclusive line of merchandise, including themed coffee, packaged foods, collectibles, and souvenir items, keeping all under the brand image.

Kim Soo Hyun legal battle

Not just this, in March, the brand had planned to organise a public event on a large scale to engage with people. The event was to be joined by Kim Soo Hyun himself as the office ambassador. However, his controversy with the late Kim Sae Ron paused the company’s productivity in promotional activities.

10 Billion KRW lawsuit

As per reports, the company faced significant losses from the cancellation of product production and events. The loss is said to be around 4.6 billion KRW, which is approximately 3.29 million USD. The additional losses include discarded stock, logistics, and lost advertising expenditure, and the total loss is estimated to be around 10.6 billion KRW, which is around 7.58 million USD.

Kim Soo Hyun case

Despite widespread reports, the company has not yet released an official public statement on the matter. Earlier, Kim Soo Hyun was dropped as an ambassador for the luxurious international brand Prada, following Kim Sae Ron’s dating controversy.